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We made it to 2022! Although the last few months were a bit slow, particularly on the Mac front, Apple still had a successful year. And now we can look to the horizon, to the unknown country that the biggest moves of 2022 behind us, it's time to speculate about what Apple might have in store for the coming year.
What will we remember a year from now as the company's biggest move in 2023? According to my recommendations, Apple had a successful year, especially on the Mac where a number of issues must be addressed in the next year
Get down to business.
I've predicted that Apple should create a virtual reality game in which Lucy holds a football and I desperately try to kick it. But, to use a cartoon metaphor, this time will be different.
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The haze surrounding Apple's mixed reality headset has only grown thicker in recent years, though no doubt challenges like COVID and the resulting supply chain issues have pushed back whatever announcement window the company was originally targeting. However, as we approach 2023, the clouds have parted and it appears that virtual reality may finally become a reality. This would be one of the most significant new categories that Apple has entered in several years, and, like many of those previous markets, it has a plethora of existing players (Sony, HTC, and, of course, Meta) but is still in its early stages. That's often where Apple shines, bringing clarity of vision and expertise in delivering what customers want (even if they don't realize it yet all of this is tempered by reports that the company's initial offering will be expensive and aimed more developers in preparation for a later, more streamlined product. But, if nothing else, 2023 should be the year when we see the outline of Apple's plans for the category. This could also end up being Tim Cook's final major product as CEO.
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Maintain their cooperation.
I outlined three battles that Apple would face in the coming year at the start of 2021, and the last of those—Apple versus governments around the world—is still just getting started almost two years later. While Apple has largely avoided serious challenges in the United States, regulators around the world have scrutinized the company and found it wanting. The European Union is the most prominent of these.
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The Digital Markets Act of the region, which takes effect in 2024, has the potential to upset Apple's apple cart by requiring the company to allow competitors to offer their wares on iOS and iPadOS (and presumably tvOS) outside of the App Store. According to recent reports, Apple is currently preparing for such an event, which could be announced alongside the release of iOS 17.However, that is not the only disruption that this regulation will cause for the company. It could also have an impact on everything from iOS browser engines to messaging protocols to private APIs. The EU's charging port law goes into effect in 2024, and the next iPhone is widely expected to replace the proprietary Lightning port with USB-C before then.
However, from a macro perspective, it will be fascinating to see how Apple, a company that values control to an almost fanatical degree, deals with decisions being taken away from it. I expect this to be one of the most difficult strategic challenges the company has faced. It means 2023 will be one of the most interesting years to watch in Apple's recent history.
I outlined three battles that Apple would face in the coming year at the start of 2021, and the last of those—Apple versus governments around the world—is still just getting started almost two years later. While Apple has largely avoided serious challenges in the United States, regulators around the world have scrutinized the company and found it wanting. The European Union is the most prominent of these.
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However, that is not the only disruption that this regulation will cause for the company. It could also have an impact on everything from iOS browser engines to messaging protocols to private APIs. The EU's charging port law goes into effect in 2024, and the next iPhone is widely expected to replace the proprietary Lightning port with USB-C before then.
However, from a macro perspective, it will be fascinating to see how Apple, a company that values control to an almost fanatical degree, deals with decisions being taken away from it. I expect this to be one of the most difficult strategic challenges the company has faced. It means 2023 will be one of the most interesting years to watch in Apple's recent history.
The transitional lens
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Despite the fact that Apple missed its self-imposed deadline of transitioning the entire Mac product line to Apple silicon within two years, rumors have circulated that the company is reducing plans for its upcoming Mac Pro, the final major model to make the transition.Since the transition, the Mac has performed admirably, and I don't expect that to change in 2023. However, in the coming year, Apple will make some decisions about where it will spend its time and energy developing computers, which will be interesting to watch.
Reducing the Mac Pro from a ridiculously powerful machine to a tremendously powerful machine, as rumor has it, will undoubtedly disappoint some, but it's a good indication that Apple understands its market. Already, the Mac Pro is a niche product that accounts for a tiny percentage of Mac sales, with the most expensive configurations accounting for even less.
Selling products that appeal to a wider range of consumers is similar to robbing banks: that's where the money is. This is why it's no surprise that the company is rumored to be working on a larger version of its most popular model, the MacBook Air. If the Mac Studio and iMac are updated in the coming year, their future will help clarify the company's marketing philosophy. In any case, as the excitement surrounding Apple's latest chip transition fades, it's time to see what business as usual looks like for the Mac as its 40th-anniversary approaches.
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Since the transition, the Mac has performed admirably, and I don't expect that to change in 2023. However, in the coming year, Apple will make some decisions about where it will spend its time and energy developing computers, which will be interesting to watch.
Reducing the Mac Pro from a ridiculously powerful machine to a tremendously powerful machine, as rumor has it, will undoubtedly disappoint some, but it's a good indication that Apple understands its market. Already, the Mac Pro is a niche product that accounts for a tiny percentage of Mac sales, with the most expensive configurations accounting for even less.
Other things
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Those are just the features of what I'm searching for in 2023: there's an entire year of Apple occasions, new items, and moves up to come. What will the iPhone 15 bring? Does the Apple Watch Ultra plan begin streaming down to the remainder of the product offering? Hello, what might be said about that traditional music application Apple said was coming in 2022? Also, does anyone have any idea about what's the deal with the iPad nowadays?
This previous year has been loaded with its reasonable part of amazements, and there's not a great explanation to think 2023 will be any unique. So pop in your AirPods, fire up the Apple television, and gorge away on the most recent Apple TV+ content as we introduce the new year.
Click to Read the Blog: Pre-registrations for Pucca Puzzle Adventure have begun for players around the world
.jpg "Apple rumor")
Those are just the features of what I'm searching for in 2023: there's an entire year of Apple occasions, new items, and moves up to come. What will the iPhone 15 bring? Does the Apple Watch Ultra plan begin streaming down to the remainder of the product offering? Hello, what might be said about that traditional music application Apple said was coming in 2022? Also, does anyone have any idea about what's the deal with the iPad nowadays?
This previous year has been loaded with its reasonable part of amazements, and there's not a great explanation to think 2023 will be any unique. So pop in your AirPods, fire up the Apple television, and gorge away on the most recent Apple TV+ content as we introduce the new year.
Click to Read the Blog: Pre-registrations for Pucca Puzzle Adventure have begun for players around the world
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